Fuel Insights | Advertising Based Projects | Overview
The following are a few examples of our work with advertising agencies over the past couple of years.
Pharma Agencies
- recruitment and conducting research with a group of Rheumatologists that use biologics – project completed in 3 days
- recruitment and online research with neurologists treating epilepsy for a new brand identity program, our work completed in ~4 days
- recruitment and online research with oncologists to review of a set of brand stories for validation of messaging, project completed in 48 hours
- patients in treatment for moderate to severe acne to review creative concepts for a new acne medication
- patients in treatment for epilepsy for review of creative concepts for a new ad campaign, our work completed in ~3 days
- recruitment of 20 psychiatrists to participate in describing their prescription protocols on behalf of an agency
- recruitment of and research with pharma and bio-tech leaders in the USA and EU to gather insights on brand positioning, our work completed in ~6 days
- large-scale brand awareness survey conducted in the USA, UK, Germany and Switzerland for a healthcare advertising company, our work completed in ~4 weeks
- recruitment and research on the opinions of dairy farmers and veterinarians reviewing specific images and messaging, completed in 7 days
Design Agencies
- recruitment and conducting research with a group of outdoor enthusiasts for a new product packaging review, our work completed in ~36 hours
- recruitment and online research with apartment renters for a new product concept, our work completed in ~30 hours
- recruitment and online research with environment enthusiasts for a new brand identity to validate the approach, our work completed in ~48 hours
- 1:1 research with business owners and decision makers regarding their shipping practices to understand their opinions of a new service
- online research with Spanish speaking residents of 3 small towns in central Colorado to understand their knowledge of potential benefits offered by a utility company